Creating standardized ways of working and generating reports started to get more and more challenging as the Hotmart teams spread around the world. The number of employees has practically doubled in the last two years, going from 600 to more than a thousand.
Teams used their own documents and various project management tools to manage work, which fragmented the company and decreased visibility:
- It was impossible to centralize project data and provide information to leaders about what was happening in the company, as well as which way to go.
- The teams could not pool their efforts because they were overloaded with projects managed in different tools.
Source: asana.com/pt/case-study/hotmart
How to unite teams from all over the world with the same platform
Hotmart needed a platform that was flexible and customizable according to each team’s unique workflows that was able to unify their diverse activities into a single consistent vision for the leadership team. It also needed to be intuitive and easy to use for over a thousand employees in several countries.
The Strategy and Operations team researched and evaluated the available options, officially adopting Asana as the work management platform as it met all the company’s requirements:
- The teams loved the simple and easy interface
- Asana’s templates, in addition to providing structure and standardization, were customizable enough to fit the workflow of any team
- All projects were in one place, increasing visibility and accessibility throughout the company
- Teams could also communicate directly in Asana and use it to gather files in the same place, as well as perform associated tasks
- Asana integrated with other tools in use, such as Power BI
Results
Time Savings
Generated enormous time savings by making information available centrally in Asana
Automated reporting
Through integration with Power BI, Hotmart was able to automate reporting for the leadership team
Improved communication
Reduced and improved communication between teams
Reduced planning time
Reduced the planning time of the Creations Lab team from one week to three hours with a more streamlined creation request process
Spreading knowledge for a better future
There is a lot of work to be done, but with Asana’s help in managing it, there is no limit to what the company can do. In Hotmart’s view, if they can help anonymous experts find their voices and share their knowledge, it will all have been worth it, because it will mean a better world for all of us.
Do you see yourself in any of these scenarios: too many emails, lack of transparency, or loss of information? Learn how Asana can take your team to another level.
At Task and Flow we speak your language and offer the first consulting session, so you have no excuses, talk to us today!