RESULTS

– There were no interruptions in workflow after the team transitioned to remote work due to COVID-19.

– Daily savings of up to 10% of time, which used to be spent searching for information needed to perform the tasks.

– The team is able to focus on creative projects and strategic thinking, as the administrative work has been reduced.

Dow Jones has been a mainstay of the financial universe for more than a century. Founded in 1882, it produces leading publications such as “The Wall Street Journal” and provides data and intelligence solutions for businesses through its B2B division.

Rossa Shanks, chief marketing officer at Dow Jones, introduced Asana in 2016 to help facilitate campaign planning and collaboration between the three brand teams and their own creative, content and response generation teams. So when the emergence of COVID-19 required all employees to work remotely, Asana was already part of their technology suite, as were Slack and Google Drive, easing the transition from offices to homes.

“A team’s suite of collaboration and communication technologies has become even more crucial now in COVID-19 times. Since we were already working with Asana and other tools from day one, we were able to continue full steam ahead when we moved to work from home. There were no interruptions in our workflow or results. “

– Rossa Shanks, Marketing Director, Dow Jones

The amalgam that holds the team together

Having used Asana in positions he has held previously, Rossa believes that teams can benefit from using tools that manage content deliveries and create visibility. He knew that the benefits would multiply as the organization grew.

Flexibility was another prerequisite. Although the three brand teams have different work styles, Asana covers all of them while streamlining processes for the content, creative, and response generation teams.

Using Asana

Julia Lancaster, the team’s content strategist, took over the structuring of Asana. She ensured that all workflows, tasks and technical information were incorporated and, together with the teams, developed processes on how Asana would be used, including labeling, nomenclatures and internal rules for assigning tasks.

Currently, Asana is introduced to new team members on the first day of work. The integration is done in an Asana project that has been turned into a template and contains each step that needs to be completed.

Developing Creative Wonders

Asana is the central hub for all marketing work, from campaign planning to creative and content work. With the Portfolios feature, teams are able to organize their work according to the three main product divisions, while tracking all campaign progress in one place.

“Asana enables me to oversee, but it also ensures that my teammates are not overwhelmed with content strategy tasks. We may be physically separated, but we are still connected in a peculiar way. ”

– Julia Lancaster, Marketing Content Strategist at Dow Jones

Rossa’s team has stayed connected since they started working remotely, and its members easily transfer incomplete tasks to colleagues who are in different time zones. Asana provides the framework for an organized and autonomous team: they know what work they need to do, and so they are able to take advantage of remote meetings to focus on the human connection and talk about the work on a more strategic level.

What the Future Holds for Dow Jones B2B

With its core work under control during the quarantine period caused by COVID-19, the B2B marketing team can focus on maturing and expanding its activities, such as: joining forces with the sales department to provide a seamlessly integrated customer experience, creating advanced account-based marketing campaigns, and creating an organic Web presence as a powerhouse of news and information generation.

Learn how Asana can take your team to another level.

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